'Amazon eliminates a lot of hassles and it's a profitable place to sell, so it was an easy choice.' Leslie had heard about Amazon Brand Registry - a free program that helps brands protect their intellectual property and manage the accuracy of their listings - through her prior experiences selling on Amazon.
'My son owns this business, and we didn't want to build it into something that would become unmanageable for him,' Leslie explains. In part, this decision was down to practicality. From the very beginning, Leslie was very clear that they'd only sell Taco vs Burrito on Amazon.
